So You Want a Job in Content Marketing?

I met with two young interns in July who wanted to find out more about content marketing and what it means to be a writer in a corporate setting. I shared what I knew, answering their questions and giving them a tiny view into my daily process and interactions with my content team. And then I went home and realized their questions would make a pretty good blog post. I decided to jot down what I could recall from the interview in the hopes that it may help encourage others looking to enter the field.

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Sound Advice: Listen While You Work

Getting things done with your headphones on isn’t as simple as pressing play. Here are some tips backed by research studies on what sounds are best for focus and productivity.


“What is the best music to listen to while working?”

It’s one of those questions I get asked often, whether in the office or online. And since I enjoy producing audio and music in my spare time, and am constantly researching productivity topics in my role as a blogger for Wrike, I figured I should write this stuff down.

Obviously, the answer will depend on your audio preference. I can’t force you to listen to downtempo electronica if you like film soundtracks, or if you prefer the ambient sounds of a restaurant. I can however provide you with some guidelines surrounding audio and work, backed by science.

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Animated GIF of fingers typing on a keyboard

The 10 Essential Content Marketing Tools I Use Daily

This article was originally posted on Medium: 10 Essential Tools for a Content Marketer.

Update 2/5/2016: Over time, tools change. I revised 3 tools. Took out Haikudeck,  revised my start tab extension in Chrome, and revised my tab focus extension. All the rest stay the same.


As a content marketer, I’m on the computer all day doing one of three things: researching for an article, actually writing the article, or promoting past published articles. To accomplish these things, I have a set of tools I rely on.

So in response to Tobias van Schneider‘s “My Top 11 Essential Tools I Could Not Live Without,” here’s the list of the Mac and web apps I absolutely need in order to get my content marketing work done.

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Flipboard on a mobile phone

Using Flipboard as a Content Curation Tool

Let me start by saying I love Flipboard. There’s much to enjoy about it.

It’s a mobile app and web-based news curation platform that allows you to consume large streams of information really quickly. Even more, it gives you the ability to create your own magazines, if you so wish.

Content that you “flip” from across the web is automatically collated and displayed in magazine format that can be read in any browser or via mobile. And true to its name, part of the fun is flipping through the pages like a physical magazine. But before you jump onboard the curation train, you’ll need to strategize and consider several different ways you can organize content with Flipboard.

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Why Every Business Needs a Blog

Blogging is no longer simply an avenue for prepubescent teens to expose angst about school and relationships (that’s more social media than blogging anyway)– these days blogs are the lifeblood of any web property. They inject fresh, relevant content to your website, helping your brand be more visible in search engines to your prospective customers.

Blogging isn’t merely for interesting stories about what you had for lunch. It’s about establishing credibility, thought leadership, and search engine ranking.

Here are 5 important reasons why you need to build and maintain a blog for your business:

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Skyping My Team at Midnight in a Tropical Beach Resort: How Work Has Changed For Me

AKA: How Work Has Changed for Me in the Last Two Decades

AKA: You’re Not Really Working Remotely ‘Til You’re Skyping Your Team at Midnight on a Tropical Beach Resort with a Shotgun-Toting Security Guard By Your Side

It was midnight in the open-air dining hall — the only place in the beach resort that had wifi. No lights. No staff. Just the glorious sound of waves crashing on moonlit sands.

I had woken from a short sleep in order to attend the weekly team meeting via Skype. 8:00 AM Pacific meant midnight in the Philippines. But I needed internet. So I walked from the resort villa where my vacationing family slept soundly and crept like a villain to the empty dining area. Cracked open my laptop. No wifi. Uh-oh.

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crashed airplane

How to Keep Your Blog from Crashing and Burning

We’ve all gone through it: that sinking feeling just before the blog you once loved with a passion loses altitude and crashes headfirst into the ground, devoid of all momentum, inspiration, and velocity. It’s that moment when you realize you don’t have the energy, the ideas or even the motivation to continue the blog. Which only means it’s about to sputter and crash to its inevitable death. But there are two ways to keep this from happening.
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hands-on-the-keyboard

But aren’t Blogs Nothing but Online Diaries?

Every now and then a client who is new to the idea of blogging will ask me: “But isn’t a blog nothing more than a diary that’s online?” And I realize that while the content marketing world may be growing by leaps and bounds, there are still small business owners who feel it strange to use blogs — a tool once equated with personal journals — to help promote their brand and their business. Here are a few thoughts that should lay it to rest.
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