Blogging is no longer simply an avenue for prepubescent teens to expose angst about school and relationships (that’s more social media than blogging anyway)– these days blogs are the lifeblood of any web property. They inject fresh, relevant content to your website, helping your brand be more visible in search engines to your prospective customers.
Blogging isn’t merely for interesting stories about what you had for lunch. It’s about establishing credibility, thought leadership, and search engine ranking.
Here are 5 important reasons why you need to build and maintain a blog for your business:
Continue reading “Why Every Business Needs a Blog”
There are many sources for free photos on the internet. And let’s face it, a majority of them hold vast banks of antiseptic, generic images. If you want pictures that are well-composed, and have both creativity AND attitude, then allow me to suggest five of my favorites.
Continue reading “5 Free Photo Sources for Your Blog or Website”
We’ve all gone through it: that sinking feeling just before the blog you once loved with a passion loses altitude and crashes headfirst into the ground, devoid of all momentum, inspiration, and velocity. It’s that moment when you realize you don’t have the energy, the ideas or even the motivation to continue the blog. Which only means it’s about to sputter and crash to its inevitable death. But there are two ways to keep this from happening.
Continue reading “How to Keep Your Blog from Crashing and Burning”
Every now and then a client who is new to the idea of blogging will ask me: “But isn’t a blog nothing more than a diary that’s online?” And I realize that while the content marketing world may be growing by leaps and bounds, there are still small business owners who feel it strange to use blogs — a tool once equated with personal journals — to help promote their brand and their business. Here are a few thoughts that should lay it to rest.
Continue reading “But Aren’t Blogs Nothing but Online Diaries?”
You see it all the time: widgets on blog sidebars asking you to connect. They litter the limited real estate with multiple boxes that constantly update, often slowing down the load time of the blog. Which is why you might just want to embed a feed for all your social media accounts onto a single page of your blog instead. Here’s how:
Continue reading “Create a Social Media Page Instead of a Widget”