Content Marketing Examples

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Ebook: Why Managers Need to Break Up With Email & Spreadsheets

A humorous, colorful ebook that shows the disadvantages of managing projects via email and spreadsheets, and why this wastes time and money.

Scope of the project:

  • Managed project from concept to writing to design
  • Wrote the content
  • Conceptualized the images for design team


Read the ebook.




Slideshare: 8 Team-Building Exercises


A simple slideshare that creatively reuses content from a blog post that brought in the most traffic.

Scope of the project:

  • Rewrote the blog post as a Slideshare
  • Designed the Slideshare using Keynote and Photoshop




White Paper: What is a PEO?


An introduction to the “PEO” or Professional Employer Organization and how they provide small and medium-sized companies with outsourced human resource services.

Scope of the project:

  • Interviewed subject matter experts (SMEs) in the company
  • Drafted outline and first draft
  • Coordinated review phase among stakeholders and interviewed SMEs


what-is-a-peo
Read the white paper via Scribd.com




White Paper: Organizing Paid Search Campaigns by Intent


A white paper tackling search campaigns and how intent marketing can make them better.

Scope of the project:

  • Interviewed subject matter experts (SMEs) in the company
  • Wrote outline and drafts
  • Coordinated review phase among stakeholders and interviewees




Customer Case Study


An HR outsourcing (HRO) case study of a Massachusetts-based company that monitors burglar and fire alarm systems and found success implementing HRO in their company.

Scope of the project:

  • Interviewed client contact over the phone
  • Transcribed interview and created draft of case study
  • Coordinated with client for review and approval
  • Assigned case study to design for layout
  • Reviewed and approved final PDF case study


alarm-central-case-study
Read this case study via Scribd.com

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