Content Marketing

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White Paper: Organizing Paid Search Campaigns by Intent
A white paper tackling search campaigns and how intent marketing can make them better.

Scope of the project:

  • Interviewed subject matter experts (SMEs) in the company
  • Wrote outline and drafts
  • Coordinated review phase among stakeholders and interviewees




Webinar Deck and Script
PowerPoint deck and script for a webinar featuring two business owners.

Scope of Project:

  • Drafted outline of presentation
  • Interviewed two client business owners for the case study section in the webinar
  • Created final deck and coordinated approval and review from clients and our CEO
  • Sent deck to design team
  • Reviewed and approved final deck




White Paper: What is a PEO?
An introduction to the “PEO” or Professional Employer Organization and how they provide small and medium-sized companies with outsourced human resource services.

Scope of the project:

  • Interviewed subject matter experts (SMEs) in the company
  • Drafted outline and first draft
  • Coordinated review phase among stakeholders and interviewed SMEs

Read the white paper via Scribd.com




Customer Case Study
An HR outsourcing (HRO) case study of a Massachusetts-based company that monitors burglar and fire alarm systems and found success implementing HRO in their company.

Scope of the project:

  • Interviewed client contact over the phone
  • Transcribed interview and created draft of case study
  • Coordinated with client for review and approval
  • Assigned case study to design for layout
  • Reviewed and approved final PDF case study

Read this case study via Scribd.com