Email Marketing

Contents:




Highly-Targeted Email to IT Executives
A highly-targeted cold email blast to the IT executives of a bank. Objective was to identify which execs were the decision makers or project owners for their planned business intelligence deployment.

Scope of the project:

  • Wrote email content
  • Researched news on company to include in email
  • Coordinated with sales rep on list of recipients and content
  • Deployed email




Single Email with Offer
A field marketing email with a white paper offer sent to a purchased list and crafted to persuade recipients to input their contact info in return for a free download of the white paper.

Scope of the project:

  • Created draft of email based on a project brief from field marketing
  • Implemented edits and revisions from field marketing manager
  • Assigned email to web designer for layout in Eloqua
  • Reviewed and approved email before sending

Read the email via Scribd.com