This was a highly-targeted cold email blast to 12 IT executives of a bank. Objective was to identify which execs were the decision makers or project owners for their planned business intelligence deployment so Salespeople could go after them and reel them into the discussion to implement our B.I. tools.
Scope of the project:
- Wrote email content
- Researched news on company to include in email
- Coordinated with sales rep on list of recipients and content
- Deployed email