This was a field marketing email with an offer for a white paper download. It was sent to a purchased list and crafted to persuade recipients to input their contact info in return for a free download of the white paper.
Scope of the project:
- Created draft of email based on a project brief from field marketing
- Implemented edits and revisions from field marketing manager
- Assigned email to web designer for layout in Eloqua
- Reviewed and approved email before sending