Email: Download the White Paper

This was a field marketing email with an offer for a white paper download. It was sent to a purchased list and crafted to persuade recipients to input their contact info in return for a free download of the white paper.

Scope of the project:

  • Created draft of email based on a project brief from field marketing
  • Implemented edits and revisions from field marketing manager
  • Assigned email to web designer for layout in Eloqua
  • Reviewed and approved email before sending