Email: Download the White Paper

This was a field marketing email with an offer for a white paper download. It was sent to a purchased list and crafted to persuade recipients to input their contact info in return for a free download of the white paper.

Scope of the project:

  • Created draft of email based on a project brief from field marketing
  • Implemented edits and revisions from field marketing manager
  • Assigned email to web designer for layout in Eloqua
  • Reviewed and approved email before sending

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Email: Aid Sales to Identify Stakeholders

This was a highly-targeted cold email blast to 12 IT executives of a bank. Objective was to identify which execs were the decision makers or project owners for their planned business intelligence deployment so Salespeople could go after them and reel them into the discussion to implement our B.I. tools.

Scope of the project:

  • Wrote email content
  • Researched news on company to include in email
  • Coordinated with sales rep on list of recipients and content
  • Deployed email

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