SEO: Content Blocks for Career Keywords

Part of the business was to capture leads for online schools, and thus we had to build thousands of PPC landing pages and SEO-optimized web pages for each career keyword. This was one of many such projects.

Scope of project:

  • Drafted content for SEO and PPC pages based on career-specific keywords.
  • Researched course content, curriculum and career options.

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PPC: HR Outsourcing Pay-Per-Click Page

I wrote the content and included SEO keywords for a Pay-Per-Click page offering a free download of the HR Outsourcing toolkit.

Scope of project:

  • Drafted content for PPC page based on specific keywords
  • Created second version for A/B testing using different page titles and URL

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