White Paper: What is a PEO?

This was a layman’s introduction to the concept of the “PEO” or Professional Employer Organization and how PEOs provide small and medium-sized companies with outsourced human resource services.

Scope of the project:

  • Interviewed subject matter experts (SMEs) in the company
  • Drafted outline and first draft
  • Coordinated review phase among stakeholders and interviewed SMEs

Continue reading “White Paper: What is a PEO?”

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White Paper: Organizing Paid Search Campaigns by Intent

A white paper tackling search campaigns and how intent marketing can make them better.

Scope of the project:

  • Interviewed subject matter experts (SMEs) in the company
  • Wrote outline and drafts
  • Coordinated review phase among stakeholders and interviewees

Continue reading “White Paper: Organizing Paid Search Campaigns by Intent”