White Paper: What is a PEO?

This was a layman’s introduction to the concept of the “PEO” or Professional Employer Organization and how PEOs provide small and medium-sized companies with outsourced human resource services. Scope of the project: Interviewed subject matter experts (SMEs) in the company Drafted outline and first draft Coordinated review phase among stakeholders and interviewed SMEs

White Paper: Organizing Paid Search Campaigns by Intent

A white paper tackling search campaigns and how intent marketing can make them better. Scope of the project: Interviewed subject matter experts (SMEs) in the company Wrote outline and drafts Coordinated review phase among stakeholders and interviewees