So You Want a Job in Content Marketing?

I met with two young interns in July who wanted to find out more about content marketing and what it means to be a writer in a corporate setting. I shared what I knew, answering their questions and giving them a tiny view into my daily process and interactions with my content team. And then I went home and realized their questions would make a pretty good blog post. I decided to jot down what I could recall from the interview in the hopes that it may help encourage others looking to enter the field.

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Outsourcing Content isn’t Always Easier

A couple of clients have asked if it makes sense to outsource their copywriting, social media, blog posts and website content to an offshore provider, an online freelancer, or a college intern: “After all, they know how to post cool stuff on Facebook!”

I always tell them if you’re outsourcing because you think it’s cheaper or more convenient, it’s usually not.

If you’re outsourcing and expecting content that’s passionate and involved, you’ll rarely get it. And here’s why:

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