I met with two young interns in July who wanted to find out more about content marketing and what it means to be a writer in a corporate setting. I shared what I knew, answering their questions and giving them a tiny view into my daily process and interactions with my content team. And then I went home and realized their questions would make a pretty good blog post. I decided to jot down what I could recall from the interview in the hopes that it may help encourage others looking to enter the field.
Continue reading “So You Want a Job in Content Marketing?”
A couple of clients have asked if it makes sense to outsource their copywriting, social media, blog posts and website content to an offshore provider, an online freelancer, or a college intern: “After all, they know how to post cool stuff on Facebook!”
I always tell them if you’re outsourcing because you think it’s cheaper or more convenient, it’s usually not.
If you’re outsourcing and expecting content that’s passionate and involved, you’ll rarely get it. And here’s why:
Continue reading “Outsourcing Content isn’t Always Easier”
Content is not copy, did you know that? While the terms have become almost interchangeable in the last couple of years, there remain several crucial differences between these two text products. At least from my humble point of view.
Continue reading “What is the Difference Between Content and Copy?”