Blogging is no longer simply an avenue for prepubescent teens to expose angst about school and relationships (that’s more social media than blogging anyway)– these days blogs are the lifeblood of any web property. They inject fresh, relevant content to your website, helping your brand be more visible in search engines to your prospective customers.
Blogging isn’t merely for interesting stories about what you had for lunch. It’s about establishing credibility, thought leadership, and search engine ranking.
Here are 5 important reasons why you need to build and maintain a blog for your business:
Every now and then a client who is new to the idea of blogging will ask me: “But isn’t a blog nothing more than a diary that’s online?” And I realize that while the content marketing world may be growing by leaps and bounds, there are still small business owners who feel it strange to use blogs — a tool once equated with personal journals — to help promote their brand and their business. Here are a few thoughts that should lay it to rest. Read More »
Content which draws in prospects and turns them into leads is content which is user-centric. As all the social media experts and web 2.0 gurus remind us, it’s no longer about our company or our brand — it’s all about the end-user, our consumers, our target market. Which raises the question: how do you know what your end-users want? The simplest answer is: ask them. Here are four ways to gather feedback about what your readers want to see more of. Read More »