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But aren’t Blogs Nothing but Online Diaries?

Every now and then a client who is new to the idea of blogging will ask me: “But isn’t a blog nothing more than a diary that’s online?” And I realize that while the content marketing world may be growing by leaps and bounds, there are still small business owners who feel it strange to use blogs — a tool once equated with personal journals — to help promote their brand and their business. Here are a few thoughts that should lay it to rest.
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Content Marketing is Nothing More Than Idea Generation

The curious thing about content marketing is: apparently I’ve been doing it for years and didn’t even know it. Whenever I’ve had to fill out an application form for a new job and the blank field “Strengths” presents itself, I’ve always filled it up with:

  • Idea generation and
  • Clear, concise communication skills

Because ideas are fuel. They explode if they aren’t handled well. Or they can propel a project down the highway when properly injected into a content product that answers a customer’s needs. And coming up with ideas for content that persuades a consumer towards action? My bread and butter.
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