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Automation is the Enemy of Social Media

Automation and social media rarely make good bedfellows. Try automating a “thank you for following me” message on Twitter. And then try automating another response but which contains a link to a free download. For a third experiment, try setting up an RSS feed to inject itself directly into a Twitter feed and then leaving it alone forever. In the first case no one will really care to respond one way or another. They know when it’s canned, my friend. In the second, you’ll get a quick number of unfollows. They don’t want to be sold to, my friend. In the third, you’ll never get any followers. They want to interact with humans, my friend.
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